Corporate Mission:

Empower the apparel industry with craftsmanship and technology, integrate high-quality resources globally, create high-quality fashionable clothing for customers, lead the trend of comfortable and aesthetic dressing styles, and make the world more charming because of Keqi Apparel.

Corporate Vision:

Become an outstanding model in the global apparel supply chain, shape the future fashion landscape through innovation-driven and sustainable development, make the name of Keqi shine brightly on the international stage, and work with every partner to share the glorious achievements.

Values:

Quality First: Regard quality as the lifeblood of the enterprise. From the selection of fabrics to the refinement of craftsmanship, pursue excellence in every step and win customers' trust with outstanding quality.

Innovation Leadership: Encourage employees to break through traditional thinking, embrace new technologies and new designs, continuously explore the infinite possibilities in the apparel field, and inject vitality into the brand through innovation.

Collaboration and Win-Win: Advocate close collaboration among enterprises, among internal departments of the company, among employees and with partners. Believe that the strength of the team is greater than the sum of individuals, work together to overcome difficulties and share the fruits of development.

Integrity as the Foundation:Whether facing customers, suppliers or all sectors of society, adhere to commitments, be consistent in words and deeds, and build a long-term foundation for the enterprise with integrity.

Responsibility and Commitment:Pay attention to the growth and welfare of employees, practice environmental protection concepts to promote the green transformation of the industry, actively participate in social public welfare, and contribute to the well-being of multiple parties.

Business Philosophy:

Be oriented by customer needs, quickly respond to market changes and flexibly adjust strategies. Dig deep into the potential of the supply chain, optimize the cost structure, provide customers with cost-effective products and ensure the stable profitability of the enterprise, so as to achieve long-term mutual benefit and win-win results for both the supply and demand sides.